The Global ABM Conference is the most comprehensive ABM event in Europe, and that’s not an exaggeration. With 60 experts speaking, you'll get front of the world’s greatest ABM pioneers and innovators from organisations like Capgemini, Henkel, Wipro and Inflexion Group.

As a B2B marketer, you know first-hand why ABM has rightfully earned its place as a fundamental business practice across B2B. But fundamental doesn’t always mean easy. With dramatically evolving customer expectations and behaviour, we face multiple ABM challenges. 

Our expert speakers and 6 track agenda will help you:

• Use ABM to drive business growth: You will learn how to fully commit to ABM, position it at the centre of your strategy, and ultimately use it to drive growth.
• Get ABM buy-in from key stakeholders: You will learn how to demonstrate the value of ABM as a long-term marketing strategy amongst the pressure for quick wins. 
• Identify which essential ABM skills your team needs to start building tomorrow: Through case studies, examples and experts who have been through it all, you'll learn how to overcome a lack of specific ABM skills within your team.
• Effectively measure and track results: You will gain a clear understanding of goals and KPIs, teaching you how to choose the right tools to track your progress and impress the board.

In short, you'll get strategic takeaways wherever you are in your ABM journey - from foundational actions for newcomers, to advanced scaling techniques for experienced practitioners. Forget trawling the internet and searching for relevant reports, webinars and blogs – The Global ABM Conference distils months of learning and inspiration into one single day.

Is that something you can afford to pass up?

Worried about missing a session? All registrants will be able to access sessions on-demand for 3 months post-event.

The Global ABM Conference is the ONLY conference that...

• Brings together 400+ ABM-focused B2B marketers, 300+ of which are in senior leadership roles, to discuss ABM successes, challenges and learnings.

• Features ABM case studies straight from the front line, so that you can learn from what went right and, more importantly, what went wrong.

• Gives you the power to curate your experience based on where you are in your ABM journey with an agenda offering practical insights and actionable advice for early stage to scaling whether you are looking to set up for success from the start, or scale your existing ABM campaigns.

• Demonstrates diversity of thought created by a global community of ABM practitioners from 200+ brands across 10+ countries, providing the chance to learn from a diverse pool of thought and experience with an international outlook.

• Your team can upskill in new competencies with an expanded training course programme the day before the conference, laying out foundational building blocks, and standing you in good stead to deep-dive into the content and discussion at the event.