2025 Agenda
The agenda features 50+ expert ABM speakers across 6 content tracks. This is where you'll find all the detail, frameworks, benchmarking, and peer learning you'll need to make ABM a success in your organisation.
This is an invite-only roundtable.
Track: Keynote
Right now, the pressure is on for B2B marketers. They are under immense pressure to deliver new business pipeline, greater revenue contribution, and clear commercial impact — all with fewer resources. Boards are demanding more than just leads. They want strategic impact, revenue accountability, faster time-to-value.
To meet this moment, marketers must evolve — stepping up as Commercial Marketers with the six essential skills:
- Market Insight
- Strategic Thinking
- Financial Acumen
- Analytical Thinking
- Agile Decision-Making
- Communication & Influence
There is no better proving ground for these skills than Account-Based Marketing, which provides the ‘operating system’ for commercial marketer.
Track: Keynote
AI is revolutionising ABM - supercharging targeting, scaling outreach, and driving measurable efficiencies. But as automation accelerates, we risk buyers becoming increasingly faced with sameness, inauthenticity, and a sea of synthetic personalisation.
Based on research with over 250 ABM Leaders and 500+ campaigns, we’ll show how marketers are rethinking the role of brand, events, and emotion in a world of synthetic personalisation, and how forward-thinking teams are re-imagining the role of ABM in delivering both commercial and creative impact
Track: 1 | Design your strategy
Join Lisa Cripps as she uses her 6 years of ABM experience to show that with the right strategy, you don’t need huge budgets or agency support to make an impact. The session will offer practical, inclusive tactics for marketers of all backgrounds—helping to democratise ABM and prove that success is possible, even with lean resources.
Track: 4 | Innovation & AI
Join Marta George and Charlotte Graham-Cumming as they reveal how they transformed a one-person ABM operation into a sophisticated, scalable programme that's now expanding through strategic partnerships with Accenture.
Track: 2 | Successful stakeholder alignment
Track: 3 |Turn data into pipeline
Track: 1 | Design your strategy
Track: 2 | Successful stakeholder alignment
ABM isn't just a marketing tactic - it's a business-wide growth strategy. Yet, many organisations still struggle to embed ABM across sales, customer success, and leadership, leaving it siloed in marketing and failing to deliver full value.
In this session, Modern will share findings from their 2025 research, The ABM Pulse, alongside insights from their Make or Break ABM Guide, which highlights the critical success traits - and the common pitfalls - that can define the outcome of your ABM programme.
Through research benchmarking and real-world examples, we'll explore how leading organisations align teams, secure executive sponsorship, measure impact, and operationalise ABM as a business strategy. You'll leave with a clear framework to benchmark your ABM maturity, understand where you might be at risk of failure, and identify the proven levers to make ABM a sustainable growth engine.
Track: 1 | Design your strategy
ABM has long promised precision, personalisation, and performance — but few have fully realised its potential. In this session, you'll learn how TXOne Networks rebuilt their ABM strategy to be smarter, faster, and more agile.
Using an award-winning ABM framework and a suite of agentic AI workflows — including Insight, Remix, & Personalisation— TXOne Networks redesigned the 1:1, 1:Few and 1:Many approach from the ground up. - The result? A more connected, scalable ABM engine where AI supports the heavy lifting — freeing up human creativity to focus on strategy, storytelling, and sales alignment.
This session offers a real-world blueprint for realigning ABM for impact — and shows how AI can enable (not replace) smarter marketing at every stage of the journey.
Track: 1 | Design your strategy
Track: 2 | Successful stakeholder alignment
Join UIPath as they uncover how their ABM program has evolved over the years, their story of successfully scaling ABM, lessons from both 1:1 and 1:few, and how they have achieved success with AI and automation.
Elena and Laura both have extensive experience building ABM programs at leading brands outside of UiPath. In this session, they will provide attendees with the real insights that they want, showing us how they balanced resources, managed change and shifted priorities in order to achieve success.
Track: 1 | Design your strategy
Track: 3 |Turn data into pipeline
Track: 4 | Innovation & AI