ENTRIES OPEN 4 APRIL 2025
Make your mark as a Master of the Arts
For 20 years, the B2B Marketing Awards have recognised the very best in B2B. This is where creators and masters of the field come together to showcase their unforgettable work and make a lasting mark on the industry.
With the new challenges and opportunities of the past year – from changing buyer behaviours and fresh competition to the explosion of AI – now more than ever do we, as an industry, need to celebrate our craft.
Key 2025 Dates
Entries open: 4 April 2025
Early bird entry deadline: 25 April 2025
Final entry deadline: 27 June 2025
Shortlist announced: 3 September 2025
Ceremony: 26 November 2025
2025 Categories
A: CAMPAIGN MECHANICS
Campaign mechanics honours the best examples of campaign execution and implementation in B2B marketing. This group focuses on the technical aspects of your campaigns, including the use of media, events. PR, and data to achieve your marketing objectives.
1) Best omnichannel programme |
2) Best use of media |
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3) Best use of live events (physical, digital or hybrid) |
4) Best public relations campaign |
5) Best use of creative |
6) Best digital experience |
7) Best use of social media or influencer marketing |
8) Best use of content |
9) Best use of customer insight |
10) Best use of AI |
B: BRAND MARKETING PROGRAMMES
Brand marketing recognises B2B marketing campaigns that have successfully built and promoted a brand identity across a range of channels and touchpoints. This group focuses on the strategic and creative aspects of brand building, including the positioning, messaging, visual identity, and overall customer experience.
11) Best use of thought leadership |
12) Best purpose-led marketing programme |
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13) Best brand initiative (budget under £100,000) |
14) Best brand initiative (budget £100,000 and above) |
C: GROWTH MARKETING PROGRAMMES
Growth marketing credits the B2B campaigns and initiatives that have achieved significant business growth through a data-driven and results-oriented approach. Campaigns submitted to these categories may include a range of tactics, including demand generation, account-based marketing, and lead nurturing.
15) Best customer growth or retention initiative |
16) Best lead or demand generation programme |
|---|---|
17) Best account-based marketing campaign |
18) Best channel partner initiative |
19) Best sales enablement initiative |
20) Most commercially successful campaign |
D: AUDIENCES AND OBJECTIVES
21) Best limited-budget campaign |
22) Best use of personalisation - NEW CATEGORY FOR 2025! |
|---|---|
23) Best enterprise targeted campaign |
24) Best employee engagement campaign |
25) Best international campaign |
26) Best product or service launch |
Audiences and objectives recognises B2B marketing campaigns that have successfully targeted specific audiences and achieved success against clear business objectives. Entries in these categories should demonstrate a clear understanding of the audience’s needs and pain points and how the marketing campaign addressed those needs.
E: TEAMS AND PRACTITIONERS
Teams and practitioners honours the B2B marketing teams and individual marketers that have demonstrated exceptional performance and contributed to the success of their organisations.
27) B2B marketing team of the year |
28) B2B marketer of the year |
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29) B2B marketing agency of the year (UK) |
30) Global B2B marketing agency of the year |
GRAND PRIX
2024 Ceremony Gallery
Judging
The B2B Marketing Awards have a fair, transparent and rigorous two-stage judging process. Our judging panel is made up of senior client-side B2B marketers and industry experts, bringing a diverse range of in-depth marketing knowledge to the process.
Sponsorship
As THE must-attend event in the B2B calendar, The B2B Marketing Awards is the most sought-after accolade guaranteed to boost a brand's profile. By sponsoring, you'll get over 6 months of brand exposure and reach over 1 million B2B marketers.
Our sponsors
Awards creative and concept
Revere is a strategic B2B technology marketing agency that uses intelligence, creativity, and reach to accelerate and amplify your impact. We help B2B technology companies find their space in a crowded, fast-moving world. From market intelligence and strategic storytelling to visionary creative and digital impact, we develop B2B Marketing with Meaning™ – opening up a value-driven dialogue between brands and their ideal business customers.
Ceremony Venue