The B2B Marketing Awards Winners 2024

With a record number of entries this year, all of incredibly high quality, our judges had their work cut out for them. 

Take a look below to see the B2B Marketing Awards 2024 Winners!

GROUP A: CAMPAIGN MECHANICS

GOLD: The 7 Wonders Challenge by Travelport

SILVER: The Power of Appreciation by VCCP Business for Reward Gateway Edenred

BRONZE: Noise Annoys Campaign by The Think Tank for Oscar Acoustics

 

This category is sponsored by:

GOLD: The Sound of Flight by Gravity Global for GE Aerospace

SILVER: ESG by True for KPMG

BRONZE: Discover NZ Tech in the UK by RemetricX and Carswell Gould for New Zealand Trade & Enterprise

 

This category is sponsored by:

GOLD: The Adventures of Andrea Goodcounsel by Addleshaw Goddard

SILVER: The Price of Warmth: Impossible Choices for a Green Future by The Marketing Pod for Xoserve and Fuel Bank Foundation

BRONZE: Bring your Vision into Focus by Capgemini

BRONZE: Customer Experience Excellence Event by KPMG and We are Tilt

GOLD: Leading the DAM market with AI by Bynder

SILVER: Support Hub by Brands2Life for Experian

BRONZE: Driving a £multimillion uplift in Finning rebuild leads by Lesniak Swann for Finning UK & Ireland

GOLD: Get Your Money Hat on by Rooster Punk for Allica Bank

SILVER: The Consumer Advisory Collection by True for KPMG

BRONZE: EY.ai - Face of the Future by EY

BRONZE: The Power of Appreciation by VCCP Business for Reward Gateway Edenred

 

This category is sponsored by:

GOLD: The Sound of Flight by Gravity Global for GE Aerospace

SILVER: Energy Demand Experience by PwC

BRONZE: Covent Carbon Capture by Stein IAS for Ecologi

HIGHLY COMMENDED: Spot the Brand by Fight of Flight for Frontify

 

This category is sponsored by:

GOLD: The 7 Wonders Challenge by Travelport

SILVER: Next Slide Company Please by Fight or Flight for Pitch

BRONZE: The Sound of Flight by Gravity Global for GE Aerospace

GOLD: The Grid Comms Hub Launch by Purechannels for CrowdStrike

SILVER: The Always-On Advantage by PA Consulting

BRONZE: Retail Media Thursdays by Skai

GOLD: The Consumer Advisory Collection by True for KPMG

SILVER: The Lever by Beneath for Celonis

BRONZE: VELUX heritage proposition by SLG for Velux

 

Category sponsored by:

GOLD: Powering the Portfolio by Revere for Giacom

SILVER: EY.ai - Face of the Future by EY

GROUP B: BRAND MARKETING PROGRAMMES

GOLD: Building Trust in Data Sharing by Capgemini

SILVER: Fuelling our Future by PwC

BRONZE: Demand Signals: Circana's Data-Driven Success by Eureka Communications for Circana

GOLD: Lloyds Bank and Channel 4 Black in Business by Lloyds Banking Group and Channel 4

SILVER: Creating Inclusive Workplaces by Bupa in partnership with ParalympicsGB

BRONZE: Covent Carbon Capture by Stein IAS for Ecologi

GOLD: The 7 Wonders Challenge by Travelport

SILVER: Potential Unleashed by Korn Ferry

BRONZE: Get Your Money Hat on by Rooster Punk for Allica Bank

GROUP C: GROWTH MARKETING PROGRAMMES

GOLD: Sustainable Print Design by Navigate B2B Ltd for Park Communications Ltd

SILVER: SLG boosts CRASH Christmas Appeal 2022 by SLG for Crash Charity

BRONZE: Art of the Possible by Omne for Ball Corporation

GOLD: E.ON Bright Sparks by The Marketing Pod for E.ON UK

SILVER: We're here for you by Radish for Zonal

BRONZE: Agile marketing training and transformation by Bright for Informa Markets - Pharma marketing team

GOLD Connecting the dots by Capgemini

SILVER: DemandXpert by Extu for Dell Technologies

BRONZE: SHOCKED by Man Bites Dog for GHD

GOLD: The Consumer Advisory Collection by True for KPMG

SILVER: Making imaging elementary by Velo B2B for Oxford Instruments

BRONZE: Unfold the Wonder by Ogilvy UK for Samsung Electronics UK

GROUP D: AUDIENCES AND OBJECTIVES

GOLD: LEAP - Lenovo Expert Achievers Programme by Motivforce for Lenovo

SILVER: Putting AI to work by ServiceNow

BRONZE: Right time, right place, right message by ServiceNow and The Marketing Practice for ServiceNow

GOLD: Happy Passengers by Boeing and The Marketing Practice

SILVER: Purechannels + AWS

BRONZE: Identifying and Driving Revenue Growth in the Legal Sector through Optimising Channel Mix Performance by The Marketing Pod for Shred-it

GOLD: Empowering the Future of Retail by Hotwire for Honeywell

SILVER: The ABCs of ABM for Next by Virgin Media O2 Business and The Marketing Practice

BRONZE: Data Connects Us by Stein IAS for ZS

GOLD: DemandXpert by Extu for Dell Technologies

SILVER: Expertise Elevate by Revere for Westcoast

BRONZE: LEAP - Lenovo Expert Achievers Programme by Motivforce for Lenovo

GOLD: 'IQ' by Bridge for Coca-Cola Europacific Partners

SILVER: Gaining Executive Attention at Volkswagen Group by Splendid for ServiceNow

BRONZE: LEAP - Lenovo Expert Achievers Programme by Motivforce for Lenovo

GOLD: Delivering Global 1:1 ABM at Scale by HUT 3 for UiPath

SILVER: Peak Performance Campaign by The Think Tank for Phi Partners

BRONZE: Demand More by Stein IAS for Juniper Networks

GROUP E: TEAMS AND PRACTITIONERS

GOLD: Benefex Marketing Team

GOLD: System C Team

GOLD: Matt Allen, Bidwells

SILVER: Hannah Tyler, Sprinklr

BRONZE: Nicola Clarke, VMO2

GOLD: The Think Tank

SILVER: Brands2Life

SILVER: Publicis Pro

HIGHLY COMMENDED: Vested

GOLD: Gravity Global

SILVER: Transmission

 

Category sponsored by:

The 7 Wonders Challenge by Travelport