Final entry deadline: 28 June

The B2B Marketing Awards are internationally recognised as the gold standard for creative and commercial excellence in B2B marketing. And as the industry shifts its focus to the growth opportunities ahead after a challenging year, it’s never been more important for individual marketers, brands and agencies to showcase their incredible work.

With an unmatched heritage and scale, each year the Awards bring together the creators and masters of the field to share work that sculpts, shapes and pushes the boundaries of B2B.

Entry pricing

Early bird entry deadline (£290 per entry): 3 May

Final entry deadline (£380 per entry): 28 June

2023 Gallery

Judging

The B2B Marketing Awards have a fair, transparent and rigorous two-stage judging process. Our judging panel is made up of senior client-side B2B marketers and industry experts, bringing a diverse range of in-depth marketing knowledge to the process.

Find out more about the judging process >>

Sponsorship

As THE must-attend event in the B2B calendar, The B2B Marketing Awards is the most sought-after accolade guaranteed to boost a brand's profile. By sponsoring, you'll get over 6 months of brand exposure and reach over 1 million B2B marketers. 

Find out more about why you should sponsor >>

Key dates

Entries open: Early April

Early bird entry deadline: Friday 3 May

Entry deadline: Friday 28 June

First round judging: July 

Shortlist announced: Early September

Second round judging: September

Ceremony: Wednesday 27 November

A: CAMPAIGN MECHANICS

Campaign mechanics honours the best examples of campaign execution and implementation in B2B marketing. This group focuses on the technical aspects of your campaigns, including the use of media, events. PR, and data to achieve your marketing objectives. 

1) Best omnichannel programme

2) Best use of media

3) Best use of live events (physical, digital or hybrid)

4) Best public relations campaign

5) Best use of creative

6) Best digital experience initiative

7) Best use of social media or influencer marketing

8) Best use of content

9) Best use of customer insight

10) Best use of AI

B: BRAND MARKETING PROGRAMMES

Brand marketing recognises B2B marketing campaigns that have successfully built and promoted a brand identity across a range of channels and touchpoints. This group focuses on the strategic and creative aspects of brand building, including the positioning, messaging, visual identity, and overall customer experience.

11) Best use of thought leadership

12) Best purpose-led initiative

13) Best brand initiative

 

C: GROWTH MARKETING PROGRAMMES

Growth marketing credits the B2B campaigns and initiatives that have achieved significant business growth through a data-driven and results-oriented approach. Campaigns submitted to these categories may include a range of tactics, including demand generation, account-based marketing, and lead nurturing.

14) Best growth marketing campaign

15) Best lead generation or demand generation campaign

16) Best account-based marketing campaign

17) Best channel or ecosystem marketing initiative

18) Best sales enablement initiative

19) Most commercially successful campaign

D: AUDIENCES AND OBJECTIVES

Audiences and objectives recognises B2B marketing campaigns that have successfully targeted specific audiences and achieved success against clear business objectives. Entries in these categories should demonstrate a clear understanding of the audience’s needs and pain points and how the marketing campaign addressed those needs.

20) Best limited-budget campaign

21) Best volume audience campaign 

22) Best enterprise targeted campaign

23) Best employee engagement campaign

24) Best international campaign

25) Best product or service launch

E: TEAMS AND PRACTITIONERS

Teams and practitioners honours the B2B marketing teams and individual marketers that have demonstrated exceptional performance and contributed to the success of their organisations.

26) B2B marketing team of the year

27) B2B marketer of the year

28) B2B agency of the year (UK)

29) B2B global agency of the year

GRAND PRIX

Our sponsors

Awards creative and concept

Revere is a strategic B2B technology marketing agency that uses intelligence, creativity, and reach to accelerate and amplify your impact. We help B2B technology companies find their space in a crowded, fast-moving world. From market intelligence and strategic storytelling to visionary creative and digital impact, we develop B2B Marketing with Meaning™ – opening up a value-driven dialogue between brands and their ideal business customers.

Venue