This year we're expanding the event. Our new 850+ capacity venue means plenty more space to bring you memorable experiences, meaningful connections and valuable learning.

So, what's new?

Problem-solve live at the Practical Demo Hub

We will host short, hands-on problem-solving demos with cutting-edge tech vendors in the Practical Demo Hub on the event floor. 

Bring your laptop, work through a challenge live, and leave with confidence to tackle the real issues B2B marketers are facing day to day.

Stay tuned for the Practical Demo Hub Agenda! 

Connect at the dedicated Networking Zone

Meeting the right people at large events can be tough. We are making it easier with a dedicated networking zone, designed for relaxed conversations, sharing, and scheduled activities throughout the day to help connections happen naturally for everyone attending.

Stay tuned for more Networking Zone details!

Get even more actionable takeaways and practical advice

This year the agenda includes more actionable, real-life case studies than ever, across our demand, brand, leadership and tech content stages. 

Bring a pen and paper and leave with tangible frameworks, ideas, examples, and guidance you can apply the next day.

Check out the 2026 content stage themes >>

Elevate your team at the Skills Studio

Ready to take your B2B marketing knowledge to the next level? At the Skills Studio, there's practical learning and development for the whole team, at every level.

From financial acumen to GEO to social media and employee advocacy, you'll be sure to find skills training on the biggest topics of the moment.thro

Stay tuned for the Skills Studio agenda!

Leaders-Only Tables

Exclusively for B2B marketing leaders and shapers, these tables are for you to discuss the big topic of the day.

Under Chatham House Rules, this is a chance to dig deep and discuss business-critical issues with other leaders who are going through the same thing. 

Stay tuned for more details on the leaders only tables!