Imagine campaigns 11x more effective at driving market share growth and delivering 4x higher profits. Sound like a dream? It's not. Award-winning creativity holds this power, yet marketers are finding it harder than ever to make the case for investment.

A staggering 47% of marketers struggle to connect the dots between creativity and business growth. This session cracks the code, showing you how to:

• Become a creativity champion: Master the language that proves the value of creativity.
• Start the path to creative effectiveness: Discover a framework for fostering a culture of creative excellence.
• Empower your team & secure buy-in: Silence resistance and get senior leaders on board.
• Measure What Matters: Learn how to judge and quantify the impact of your creative magic.

Stop fighting an uphill battle. This session equips you with the tools to unlock the true power of creativity within your organisation.