In this session, you will learn: 

• Discover how vision and industry activism builds B2B brands
• Learn how to influence your business and shape an inspiring vision
• Understand what playing an active role in shaping your industry should look like
• Appreciate the role thought leadership can play as a strategic brand building activity
• Develop the arguments you need to make the case for long-term brand building

According to B2B leaders, the most compelling attribute B2B brands can possess is a vision for the future of their industry. Furthermore, they are clear that it is those brands that play an active role in defining their sectors that lead the field.Activism is a concept most B2B brands are uncomfortable and unprepared to embrace so what can marketers do to lead their organisations to answer their audience's call?In this panel discussion, we will ask marketing leaders how to get businesses to play an active role and create a powerful vision that builds brand.