CMO of Hexagon AB, Madlen Nicolaus, is passionate about the role technology plays in shaping our future. With over 20 years of experience driving marketing innovation on the global stage, her passion and focus have helped create exponential growth for industry leaders like SAP Concur and Salesforce. As a multilingual leader overseeing 500+ marketers across 50 countries and 27+ industries, she celebrates diversity within her marketing organisation as a catalyst to ignite ideas. With an unwavering commitment to customers, Madlen employs data and disruptive thinking to drive growth. She brings an infectious energy, visionary outlook and proven ability to build world-class marketing teams that drive transformative outcome. Under Madlen's guidance, Hexagon is positioning itself to shape a more responsible reality by combining the physical world and digital intelligence with human potential.