Sajjad Ishaq is an Insight Manager at Mitie based in the Midlands. Responsible for providing actionable insights that underpin marketing propositions, he also supports sales enablement through targeted competitor intelligence. With a background in market research and over 15 years of experience working for brands such as Bosch and Intel, Sajjad has worked on diverse projects ranging from customer journey mapping to company rebranding. He has successfully implemented numerous voice of the customer insight initiatives and is passionate about delivering differentiated customer experiences.