2025 is the critical moment for B2B marketers. We have a once-in-a-lifetime to opportunity to step up, speak up and become the commercial powerhouses we have the potential to become. Alternatively, we could miss the moment, and be formally anointed as the ‘pens, PowerPoints and parties’ department. So, how do we grasp the moment and become true commercial marketers?

As with all things, it helps to know what a great commercial marketer looks like to set the standard for all of us.

This panel is your opportunity to hear from industry-leading B2B marketers – marketers who have transformed their marketing teams into teams that are laser-focused on business growth, hold huge sway in the strategic direction their businesses go, and which consistently deliver great creative and the results to boot.

Specifically, this panel will share:

• The fundamental skills that commercial marketers need to build trust and influence in their organisations and drive measurable business impact.
• The challenges that often get in the way of becoming a commercial marketer, and how to start tackling these.
• How these specific individuals have transformed marketing in their organisations.