B2B buyers’ behaviours have changed – the traditional, linear path from awareness to purchase has evolved into a dynamic web of interactions and decision points, with less face-to-face time than ever before. This journey is now increasingly driven by the buyer, shifting control from the seller. Too often, people see the solution as simply adding more communication options along the purchase journey. But it’s not just about communication - it's about creating meaningful connections, and that’s what truly unlocks the door to better customer engagement. In this session, we will showcase approaches to innovate and amplify your connections – delivering a more effective outcome for your business.

Track: New Methods & AI