ABM Essentials | Virtual

Date: 17-18 September 2025

Time: 2-5PM

This virtual course will give you a complete walk-through of all the fundamentals that you will need to get ABM embedded in your organisation’s approach to marketing & sales. You will gain a highly practical overview of how ABM works, what it looks like in practice, and how to adopt and deliver it successfully in your business.

The ABM Essentials course is one our most established courses with over 700 delegates successfully trained by Faculty ABM expert Robert Norum over the last three years.

You can add this virtual course as a bolt-on on the B2B Ignite 2025 ticket registration form.

B2B Copywriting | Virtual

Date: 17-18 September 2025

Time: 2-5PM

Where most effective B2B content formats are text-based, better writing means better results. And this course will give you confidence and skills – with B2B-specific examples – to take your writing to a new level. In this practical two-day online workshop, leading B2B copywriter David McGuire will share a clear, structured approach to writing and reviewing professional B2B marketing copy – creating content that delivers on your objectives.

You can add this virtual course as a bolt-on on the B2B Ignite 2025 ticket registration form.

Content Marketing | Virtual

Date: 1-2 October 2025

Time: 2-5PM

This is an immersive virtual two-day workshop designed for mid-level marketing practitioners and team leaders who want to improve their B2B content marketing strategies.

This course delves into the unique challenges of B2B marketing, offering practical tools, strategies, and frameworks to drive measurable business results. Participants will explore content strategy development, operational efficiencies, thought leadership, and performance measurement, equipping them with actionable skills to optimize their content marketing efforts. Through hands-on group activities, attendees will not only learn theory but also apply concepts in real-time to reinforce their understanding and build confidence in execution.

You can add this virtual course as a bolt-on on the B2B Ignite 2025 ticket registration form.