As a B2B marketer, you’ve never faced so many threats – and opportunities – as you do right now.

New buyer behaviours. The explosion of AI. Fresh competition and demands. Economic unrest. You need to act, or be left behind – but how can you make confident decisions when the B2B landscape is fracturing under your feet?

B2B Ignite will give you that clarity. With exclusive research, no-holds-barred case studies, 70+ speakers, and hands-on workshops, you’ll find practical advice that’s relevant to you.

Ready or not, change is happening now. It’s time to respond.

When you attend you'll be part of Europe’s biggest gathering of smart, practical B2B marketers, and leave inspired, with your professional network invigorated, and your notebook full of actionable advice and ideas. And you’ll see why so many of the world’s best B2B marketers attend B2B Ignite year after year after year.

Solve your key challenges

AI fact and fiction

The race is on to adopt AI, and you can’t afford to be left behind. But what should that look like in practice, and can you avoid undermining trust in your brand? How can you genuinely amplify creativity, enhance personalisation, keep authenticity, and boost your efficiency, when so many AI-powered approaches are formulaic and bland? Our experts and real-world case studies will show you concrete ways to use generative AI right now, as an effective marketing tool. But we’ll go further – covering essential knowledge about regulations and emerging trends too.

A shifting global landscape

Forget the old B2B playbook. Geopolitical and economic uncertainty are here to stay, and corporate decision makers are understandably cautious. Your buyers are more likely to be cynical about your offer, too, and to want more control over your sales process. All of this demands new methods and approaches. At B2B Ignite 2025, we’ll equip you for this new reality. You’ll find sessions to help you turn the changing landscape to your advantage, build the right skills for the new era of B2B, and gain a crucial competitive edge.

Data confusion

Smart, data-driven decisions are more important than ever. But increasingly, B2B marketers are finding too much of the wrong data is worse than none at all. If you’re stuck with siloed data, or a lack of visibility the KPIs and revenue metrics that matter, we have sessions to help. Our experts will unveil new ways to harness customer insights, and get beyond vanity metrics to understand your buyers, and prove the effectiveness of your marketing.

Market transformation

When there’s pressure from longer sales cycles and new competition, organisations often focus on the short term. You might be tasked with finding efficiencies, changing procurement, and driving immediate leads – potentially at the expense of your brand strategy. If that sounds familiar, you’re far from alone. At B2B Ignite 2025, you’ll find sessions to help you balance efficiency and creativity, address incentive structures which favour the short term, and build a blueprint that prioritises both leads and brand. What’s more, you’ll compare notes with hundreds of fellow marketers handling similar issues.