The European ABM Forum - 11 March 2027, Amsterdam

Agenda

The 2027 agenda is coming soon. View the 2026 programme featuring 36+ speakers across three tracks.

Early-bird passes from €345 - register before prices rise on 18 December.

DOWNLOAD THE 2026 PDF AGENDA

200+ attendees · 35+ expert ABM & GTM speakers · 3 tracks of keynotes & case studies · 2 workshop tracks

Not sure what to expect?

Watch last year's opening keynote:

Shift Left, Shift Right: The New ABM Playbook for 2026
Ingrid Archer from SpotOnVision & Robert Norum from Propolis by B2B Marketing

The opening keynote from The European Forum ABM 2026. Robert Norum (Propolis, B2B Marketing) and Ingrid Archer (SpotOnVision) introduce the Shift Left, Shift Right framework - a practical approach to expanding marketing's influence across the full customer lifecycle. The core argument: the best ABM programmes engage target accounts before they enter a buying process, and extend well beyond the sale into retention and expansion.

Key takeaways:

  • How to engage target accounts before they are actively buying

  • Extending marketing's impact beyond the sale to drive retention and expansion

  • Breaking down silos to unite teams around a customer-centric approach

  • Using AI to scale personalised efforts while keeping strategy human-led

"It’s a valuable experience driven by the high quality of speakers, relevant topics, and strong networking opportunities."

CEO, Spinosi Marketing

"Excellent event that is practical and cuts through the noise!"

Global Marketing Lead, LSEG