Google “B2B TikTok” and you won’t find a lot. Head to TikTok and look for B2B companies and guess what? You won’t find a lot. So why did Colt Technology Services decide to expand its presence there? Because they saw where they could add value. Jake will share how Colt developed a bespoke approach to the channel to receive on average 1k views per video, without one lip-sync or viral dance in sight!

You will learn:

1. How to lean into the unknown and try new things
2. Why using diverse people will increase your viewability
3. How to create low-cost high-impact content