Be part of Europe’s biggest gathering of smart, practical B2B marketers.

The 2025 agenda is live now.

The Great AI Debate:

Is AI Killing B2B Marketing?

Join us for the greatest fight in history...

Is AI transforming B2B marketing for the better, or is it slowly chipping away at the human touch that makes marketing truly powerful?

Two sides. One epic battle. And you, the audience, are the judge. Who will win? It's up to YOU to decide!

We’ve gathered a powerhouse panel of marketing experts ready to go head-to-head on these critical questions. Get ready for some fiery opinions, and the chance to cast your vote!

Join Former BBC News Anchor and Head of Money & Markets at Hargreaves Lansdown, Susannah Streeter, and CEO of B2B Marketing Richard O’Connor, for this hotly anticipated keynote session, where they will draw on their combined expertise of recent world economic affairs and developments in audience behaviour to reveal why marketing is at a crossroads — and what you must do to stay relevant.

Keynote Announced!

Riding the waves of economic sea change:

Why 2025 is your pivotal moment

Book before 2 May to save £100 per ticket!

B2B isn't standing still

- and neither should you.

As a B2B marketer, you’ve never faced so many threats – and opportunities – as you do right now. New buyer behaviours. The explosion of AI. Fresh competition and demands. Economic unrest.

You need to act, or be left behind – but how can you make confident decisions when the B2B landscape is fracturing under your feet?

B2B Ignite will give you that clarity. With exclusive research, no-holds-barred case studies, 70+ speakers, and hands-on workshops, you’ll find practical advice that’s relevant to you.

Meet the Speakers

Our place as the industry's foremost authority on B2B marketing attracts the very best expert speakers from both inside the industry, and beyond.

The 2025 Agenda

The B2B Ignite 2025 agenda is packed with exclusive research, insights, and evidence to show you what’s changed in B2B, and what’s coming next. You’ll hear detailed, no-holds-barred case studies: exactly what’s working, and what’s not. And with more than 70 speakers and hands-on workshops to choose from, your whole team can find relevant, practical advice for their specific needs.

Content Tracks

Our content tracks will cover ideation, creativity and execution; innovation, collaboration and AI; data, measurement and martech; brand, authenticity and trust; amplifying commercial impact, and vital new skillsets for your whole team.

What's happening onsite?

Yes, B2B Ignite has an unparalleled agenda that you won't find anywhere else. BUT it's not only about that. This is the biggest B2B marketing networking experience in the world, and we always make sure to include a host of networking opportunities and benefits for our delegates. This year we've stepped it up a notch, with a darts tournament, welcome drinks, and games onsite.

Become a B2B Ignite 2025 Sponsor

B2B Ignite attracts a senior audience of highly engaged B2B marketing decision-makers hungry for ideas, inspiration, tactics and execution know-how from the leading minds in the space.  This is THE premier event to boost your brand awareness and make a serious business impact in 2025.

Meet our Creative Partner

Revere is a strategic B2B technology marketing agency that uses intelligence, creativity, and reach to accelerate and amplify your impact. We help B2B technology companies find their space in a crowded, fast-moving world. From market intelligence and strategic storytelling to visionary creative and digital impact, we develop B2B Marketing with Meaning™ – opening up a value-driven dialogue between brands and their ideal business customers.