Sessions on-demand
On-demand recordings for Ignite USA 2023 are now available for all registrants to the event. To access the recordings, simply click on your chosen session(s) below and enter the username and password you created when you registered for the event.
If you didn't register for the 2023 conference but still want to catch up on the on-demand content, contact Louise Edkins to find out how to gain access to the recordings.
Strategy
Come and join our strategy track to learn more about building and implementing your marketing strategy, cost management, value proposition design, go-to-market, transformation, and the future of marketing.
Creativity & innovation
Our creativity and innovation track will help you to understand how to engage your audience through world-class content, events and creative, as well as how to optimise your marketing channels
Experience & engagement
Understand the importance of an excellent customer experience and the impact this can have on a client's engagement. Learn more about how to improve your customer experience, and deliver long-term success for your organisation.
Growth
Understand how to build long- lasting growth, the importance of protecting and growing existing clients as well as new business, how to finesse your ABM programmes, and why looking internally at your team is so important for company growth.
Marketing operations
Our marketing operations track will help you to ensure that as digital marketing evolves, you are equipped with the tools and intelligence you need to optimise your campaigns, drive value from your martech stack, and plan your next big step.
Day 1
KEYNOTE: Nothing works anymore: Why B2B needs a new playbook
| Jon Miller | , Chief Marketing Officer, | Demandbase |
KEYNOTE
Driving sustained growth, not cuts: Avoiding the perilous pathway to ‘switch off and switch on’ marketing.
| Steve Cheliotis, Global Brand Insights Director, | Gravity Global | ||
| Josh Okun, Chief Innovation Officer | Gravity Global | ||
| LaSandra Brill, VP, Global Digital Marketing | NVIDIA | ||
| Robert T. Hastings, Jr., Principal | Robert Hastings & Associates | ||
| Lindsey Salens, VP, Strategic Marketing | Cerifi |
KEYNOTE
Do more with less and accelerate your pipelines
| Emilie Sanders Lee, EVP, Global Analytics, | Just Global, Inc. | ||
| Jacob Golding, VP Strategy | Just Global | ||
| Pamela Jacques, AVP Corporate Marketing | Netscout |
Strategy
Beyond the hype: ABM, intent and content strategies that drive ROI
| Sameer Datta, CEO, | OnDot Media |
Creativity & Innovation
How B2B marketers can use ChatGPT and 10 other AI tools
| Mike Kaput, Chief Content Officer, | Marketing AI Institute |
Growth
Not all MQLs are created equal - How to crush your goals with high-intent sources
| Alison Frederick | , Director of Demand Generation & Advertising, | Workiva |
Strategy
How to power your marketing decision-making through data & analytics
| Zontee Hou, President, | Media Volery |
Growth
The B2B marketing organization - right people / right seats
| Phil Grabfield | , SVP Marketing, | E&I Cooperative Services |
Creativity & Innovation
Using content as evidence of your most important claims
| Melanie Deziel | , | Cofounder CreatorKitchen.com |
Growth
Creating a unified, integrated global marketing team for one of America's fastest growing companies
| Kyle Brigham, Chief Strategy Officer | Marcel Digital | ||
| Brian Bourke, Chief Growth Officer | SEKO Logistics |
Strategy
Marketing's role in creating an inclusive future: Workforce + supplier diversity
| Karen McFarlane, Chief Marketing Officer | LetterShop x KMC |
Strategy
Moving your career forward from imposter syndrome, perfectionism, fear, & certainty
| Karen Cooper,Director, Marketing - Content Experience | Wolters Kluwer |
3 essentials of a successful B2B content program
| James Meyers, Managing Director | The Mx Group |
Strategy
Media strategy reboot: Mastering the fundamentals to drive growth in turbulent times
| Mani Sian, Media Strategy Director | The Croc |
Creativity & Innovation
The new frontier of B2B influence: Inside out
| Lee Odden, CEO & Co Founder | TopRank Marketing |
KEYNOTE
Blazing a trail: Pioneering the uncharted territories of B2B marketing by Propolis
| Emily Gravel, Senior Manager of Digital Demand Strategy | VMware | ||
| Shane Redding, Propolis Expert for Strategy & Evolution | B2B Marketing | ||
| Steve Mudd, Head of Content Marketing | NetApp | ||
| Ashley Zeckman, VP, Strategy & Customer Success | Onalytica |
KEYNOTE
Pivot! Pivot! Navigating life’s many messy curveballs with Paralympian Anna Johannes
Day 2
KEYNOTE
Could a robot replace your marketing team?
| Carmen Simon,Chief Science Officer | Corporate Visions |
KEYNOTE
Creating an intelligent ABM engine as innovative as criminals: Behind the scenes of an multi award-nominated programme from Digital Radish
| Lorna Charlish, Managing Director & Co-founder | Digital Radish | ||
| Renaye Edwards, Managing Director | Digital Radish | ||
| Christine Broomhead, VP Field and Pipeline Marketing | Quantexa |
Growth
Customer marketing: How to win in the new growth battleground
| Chris Burke,ABM & Product Strategy Director | The Marketing Practice |
Experience & Engagement
How to win big returns by marketing to superior audiences – with case studies
| Izzie Rivers, CEO | Realm B2B |
Experience & Engagement
The marketing singularity: Large language models and the end of marketing as you knew it
| Christopher Penn, Co-Founder and Chief Data Scientist | TrustInsights.ai |
Growth
Bridging the gap: Integrating go-to-market KPIs across multiple motions
| Jon Russo, CMO & Founder | B2B Fusion |
Experience & Engagement
Lead generation best practices (learned from 500+ website redesigns)
| Andy Crestodina, Co-founder & CMO | Orbit Media Studios |
Marketing Operations
The key to B2B isn’t demand generation, it’s value creation
| Ted Kohnen, CEO | Park & Battery |
Experience & Engagement
5 things your sales leaders don’t want you to know
| Dan Swift, CEO | Numentum |
Growth
B2Bolder, B2Braver, B2Better
| David Jordan, President at Bader Rutter and Partner at | BBN International |
Marketing Operations
People, process & systems: Critical components beyond MOPs
| Emily Gravel,Senior Manager of Digital Demand Strategy | VMware |
Growth
Manufacturing marketing goes mainstream: How industrial creators are revolutionizing original video content
| James Soto | ,Industrial Marketer, Founder and Speaker | Industrial Strength Marketing |
Marketing Operations
Ten steps to customer reactivation
| Ruth Stevens, President | eMarketing Strategy |
Experience & Engagement
The future of content in B2B marketing
| Michael Brenner, CEO | Marketing Insider Group |
KEYNOTE
Transforming your go-to-market strategy through a converged growth lens
| Adam Needles, CEO | ANNUITAS, Inc. | ||
| Martin Schneider, Head of Research | ANNUITAS | research |
KEYNOTE
Strategy and swinging for the fences…
| Phil Clement | , Chief Marketing Officer | Johnson Controls |