When it comes to driving transformative change for any business, it is nearly impossible to avoid discussion around the power of automation - and lead generation is no different. Time intensive manual lead management processes are holding agencies, publishers, and brands back. Numerous steps, multiple teams, and outdated technology inhibit growth, prevent the processing of leads at speed and puts data at risk.

Digital transformation programmes that harness automation, not only promise cost and operational efficiencies, but also enable organisations to unlock the full potential of their  demand generation teams. Automation goes beyond optimising workflows and streamlining processes, it empowers human talent to be the real value drivers.

In this session, Hilton Young will shed light on what successful automation looks like, as well as how to make the right technology investments that enable your people to directly contribute to business growth, deliver long-term value and execute demand generation campaigns that generate lasting ROI.