Tired of sifting through cold leads and missed connections? This fireside chat will unveil the hidden power of social media for B2B success. This session will dive into leveraging platforms like LinkedIn and TikTok, a goldmine of first-party data just waiting to be tapped. You'll gain unparalleled insights into your target audience and the knowledge on how to grow your community through content. Imagine pinpointing decision-makers eager for your solution, understanding their needs, and engaging them in personalised conversations, all before they even hit your radar.

This session will arm you with actionable strategies to:

• Craft irresistible lead magnets using social data
• Nurture warm relationships with laser-focused content
• Turn conversations into conversions seamlessly
• Use organic content to grow your community