Zsofia is a marketing professional who infuses creativity into her professional life. With a proven track record of campaign management for brands like ADLINK, NVIDIA, and Lufthansa, she brings a touch of B2C expertise to her B2B technology-focused roles. Zsofia has many years of experience in social media, with extensive knowledge of LinkedIn, lead generation, and using LinkedIn as a database. She also excels in social selling and provides training for sales and marketing teams. Zsofia currently serves as the EMEIA Regional Digital Marketing Manager for Kodak Alaris, where she develops regional result-oriented campaigns, and content strategies, utilizing database bases, and cutting-edge technologies such as Generative AI. Her special focus is on digital marketing, emotional marketing, and marketing strategy.