B2B marketing is undergoing a seismic shift and with it, the structure and capabilities of marketing teams are being reimagined from the ground up. 

In this keynote panel, senior marketing leaders from client-side organizations share how they are rebuilding their teams to meet the demands of a fast-changing landscape shaped by AI, evolving buyer behaviour, and new expectations from the C-suite.

From redefining core competencies and reorganizing around customer journeys to embedding agility, data fluency, and commercial accountability, this session explores the bold decisions and practical trade-offs leaders are making to future-proof their teams. 

Join us for a candid discussion about what’s working, what’s not, and how to build a B2B marketing function fit for the next era of growth.