Agenda

8:30 AM
Breakfast and networking
9:00 AM
Welcome and introduction
9:20 AM
Keynote| Navigating the complexities of today's geo-political and economic landscape
9:50 AM
Keynote | Understanding the crucial role of marketing leadership in 2025
10:20 AM
Networking coffee break
10:40 AM
Session | Britain's got talent: A headhunter's analysis of the current B2B job market, and the impact this is having
Session | Sales and marketing alignment: How B2B marketing leaders can overcome this age-old challenge
11:00 AM
Roundtable | How can we truly align with sales in 2025?
Roundtable | What can marketing leaders do to empower and upskill the talent they have?
12:00 PM
Networking lunch
1:00 PM
Session| A CFO's perspective on what marketing need to do in order to prove its value to the board
Session| Understanding modern buyer behavior through the lens of a behavioural psychologist
1:20 PM
Roundtable | How does marketing need to adapt its strategic approach to connect with buyers in 2025?
Roundtable | What do marketing leaders need to do to prove the value they create?
2:20 PM
Networking coffee break
2:40 PM
Keynote| A deep dive into evolving organisational design and it's impact on marketing
3:15 PM
Keynote| Harnessing inspiration for innovation
3:50 PM
Networking drinks

Further programme updates and speakers will be announced soon

The organisers reserve the right to amend the agenda and speakers.