Speak to any marketing leader and they'll tell you about the sheer volume of 'stuff' that needs doing. A thousand tasks to do, with little to no headspace to think strategy-first. So, what are the external and internal factors that are causing these issues in the first place, and why aren't present-day marketing teams always optimised to meet these challenges?

In this roundtable, attendees will discuss the challenges they face, as well as the solutions that they have found (or want to try) to overcome the challenges laid out in the first session.

We're all familiar with what generative AI can do, but how does this change the marketing team? In this session, our panellists will discuss how they're using AI, and how this impacts the skills, capabilities and structure of their own marketing teams.

In this roundtable, attendees will discuss how (or if) they're using generative AI, as well as the other opportunities they see for it. In addition, attendees will discuss how they feel this impacts the skills, capabilities and structure of their own marketing teams.

As buyer expectations increase, the capabilities of technology advance, and the pressure on marketing to deliver builds, marketing leaders cannot sit still. After all, their teams are looking to them for leadership, direction and support. So, how can marketing take these changes in their stride, and continue to build and lead high-performing teams?

In this roundtable, attendees will discuss how they're looking to evolve as a leader, in order to lead this next generation of marketing teams.

Alex Danson was part of the Gold medal winning women’s hockey team at the Rio 2016 Olympic Games. Her story is one of how under the greatest of pressure and against what many regard as one the best hockey teams of all time, GB were able to prevail in the most epic of finals that went to penalties.  Alex’s story takes us through her first Olympic Games in Beijing, through to London 2012 and then finally Rio 2016.  It teaches us how success is never linear, and despite the team hitting an all time low just 18 months out from the Rio Games, how they were then able to turn it around to become the best in the World.