Joanna Moss is Senior Marketing Director of Global Executive Engagement, Customer Advocacy and Account-Based Marketing at FICO, leading C-suite relationship strategies across enterprise accounts. With 15+ years of international B2B experience, she previously scaled Salesforce's ABM function to 86% YoY growth, earning an ITSMA Gold Award, and generated €50M in new revenue at Atos with 284% ROI. Joanna specializes in transforming customer relationships into measurable commercial outcomes through integrated executive programs. Based in the UK, she holds degrees in European Business and is fluent in German and English.