In a year marked by turbulence, 2025 has challenged conventional business planning at every turn. 

Geopolitical tensions, electoral upheavals, economic slowdowns, and policy shifts have created a highly unpredictable environment for organisations worldwide. 

This session examines the key political and economic developments that have shaped the business landscape and explores how companies are adapting to survive and thrive amid ongoing disruption. 

Through expert analysis and real-world examples, attendees will uncover strategies for building resilience, managing risk, and leading with clarity in an era of relentless change.

In this keynote session, we invite a senior economist, head of a private equity firm and senior marketing leader to discuss which factors matter most from their area of expertise.

Drawing on their combined expertise of recent world economic affairs and developments in audience behaviour, this session will provide a unique look at:

• An overview of 2025’s key political and economic flashpoints
• Impact on global supply chains, investment, and consumer confidence
• Strategies for operational resilience and scenario planning
• The role of leadership in navigating instability
• Real-world case studies from affected industries and markets
• Outlook for 2026 and beyond

This session provides exclusive thought leadership for CMO and senior-level Propolis members.