Full Name
Steven Johnson
Job Title
Behavioural Scientist
Company
Considered
Bio
I deliver insight, innovation and impact through a scientific understanding of human behaviour.
Over the last 20 years I've been lucky enough to work with inspirational teams across sectors, disciplines and geographies. Now, as an itinerant practitioner, I prioritise projects that are interesting or important... but ideally both.
I specialise in delivering practical, actionable behavioural insights using a wide range of research methods, from traditional surveys and qualitative inquiry, to advanced predictive modelling and systems simulation.
My work is inherently multi-disciplinary and I've designed interventions with a vast range of collaborators, including designers, advertising creatives, market researchers, media strategists, product designers and directly with business owners and leaders.
In 2014, I launched one of the UK’s first specialist behavioural insights consultancies, successfully growing and selling what became an award-winning business in 2019.
I recently established a Behavioural Science unit at Burson – the world’s largest PR comms agency. I built an in-house practice, developed the agency’s proprietary behaviour change framework and worked with global teams to embed behavioural science into day-to-day practice.
Outside my core practice, I served three years as a NED for global educational charity and awards organisation D&AD, championing the use of behavioural science within the advertising and design industries.
Over the years, my work has earned recognition from bodies such as D&AD, The Institute of Practitioners of Advertising (IPA), the Design Business Association (DBA), Cannes Lions, and the German Design Council.
As a peer-reviewed author and experienced speaker, I have delivered thought leadership presentations at conferences and events worldwide.
Over the last 20 years I've been lucky enough to work with inspirational teams across sectors, disciplines and geographies. Now, as an itinerant practitioner, I prioritise projects that are interesting or important... but ideally both.
I specialise in delivering practical, actionable behavioural insights using a wide range of research methods, from traditional surveys and qualitative inquiry, to advanced predictive modelling and systems simulation.
My work is inherently multi-disciplinary and I've designed interventions with a vast range of collaborators, including designers, advertising creatives, market researchers, media strategists, product designers and directly with business owners and leaders.
In 2014, I launched one of the UK’s first specialist behavioural insights consultancies, successfully growing and selling what became an award-winning business in 2019.
I recently established a Behavioural Science unit at Burson – the world’s largest PR comms agency. I built an in-house practice, developed the agency’s proprietary behaviour change framework and worked with global teams to embed behavioural science into day-to-day practice.
Outside my core practice, I served three years as a NED for global educational charity and awards organisation D&AD, championing the use of behavioural science within the advertising and design industries.
Over the years, my work has earned recognition from bodies such as D&AD, The Institute of Practitioners of Advertising (IPA), the Design Business Association (DBA), Cannes Lions, and the German Design Council.
As a peer-reviewed author and experienced speaker, I have delivered thought leadership presentations at conferences and events worldwide.
Speaking At
