Sam is an experienced company leader and business executive with a successful track record working around the world, primarily in sport.

Sam was a member of the GB International Triathlon team, earning a sports scholarship to Loughborough, competing around the world as well as commentating, including onsite at the London 2012 Olympic Games. When he hung up his trainers, he joined The Active Network, a global leader in sports technology, and after beginning in London he quickly worked through the ranks and was charged with leading the company’s expansion into Asia. Living and working in both Singapore and Sydney, he became the General Manager, Asia Pacific. Sam moved to Motiv Sports as President and CEO in 2018, the owner and operator of events around the world, including the Malibu Triathlon, Sydney Marathon and Long Beach Marathon, with a combined participation of 300,000 attendees per year.

Sam is now the Founding CEO of the Professional Triathletes Organisation (PTO) and has been in post since 2020. He started when the venture was a ‘PowerPoint concept’ and spent the first 6 months ‘volunteering’, while seeking investors to launch the business. The commercial operation fully launched in early 2020 (weeks before Covid!) and has since grown to a team of 31 permanent employees working across 4 countries.

In January 2024, the PTO partnered with the sport’s international governing body, World Triathlon, to launch the new 8-leg T100 Triathlon World Tour.