Geoffrey Sidari is Chief Innovation Officer and Head of AI at Marketbridge, where he leads the innovation agenda, accelerates AI-powered product development, and embeds intelligence across the firm’s integrated growth platform.


His work focuses on a defining challenge for B2B marketing leaders: moving AI beyond isolated experiments and into practical, scalable capabilities that improve decision-making, modernize ways of working and drive measurable growth.


With more than 25 years of experience across marketing, communications, analytics and technology, Geoffrey has built and led global teams, advised enterprise brands, and advanced new approaches to AI-driven measurement and intelligence design. Before joining Marketbridge, Geoffrey developed AI-powered orchestration platforms for research, analytics, intelligence, and workflow automation.


As founder and president of Airadis, he led transformation programs spanning go-to-market strategy, partner marketing, martech integration and unified intelligence for Fortune 500 companies and growth-stage agencies.