Exclusive Research Reveal | How to lose friends and alienate the board: Are B2B marketers driving any ROI?
Wednesday 26 February 2025 | Virtual
Over the past year, Propolis members have explored how B2B marketers can build trust at the board level and drive business growth.
The answer? Marketers must become “commercial marketers”—strategic thinkers focused on measurable business impact, not just tactical wins. In partnership with Propolis, Endeavor Business Media is assessing this transformation. Through three surveys—targeting finance, sales, and marketing leaders—they’ll uncover how aligned marketing is with these departments, its perceived value, and its role in driving growth.
The event that builds B2B marketers' influence at the top table.
Across multiple virtual panels and presentations, the Propolis Marketing Leaders Series will explore five key skills that B2B marketers need to become commercial revenue drivers and escape the margins of strategic planning.
What's the format?
The Propolis Marketing Leaders Series session recordings are hosted on Swapcard, enabling attendees to watch panel discussions and presentations, network, and visit virtual exhibitor booths.
Who attends?
The event is exclusively open to US-based Propolis members, CMOs, and senior B2B marketers, and is free to attend. Simply click the "Apply to Attend" button to submit your application, or contact your Propolis Customer Success Manager.
What are the topics?
Panel | No small chairs at the top table: how to make marketing indispensable to the board
In a digital-first world, marketers can drive immense value but often feel sidelined in the C-suite. This panel explores building trust, influence, and marketing’s strategic and commercial impact at the highest level.
Q&A | The marketing talent helpline: Answering your biggest talent-related questions
With a novel write-in Q&A format, our panelists tackle talent challenges, from retaining teams in slow growth to upskilling multitaskers and engaging younger, remote workers. Gain insights to empower and develop your workforce effectively.
Fireside chat | F is for friend (not foe!): how to partner with your CFO on a value-creation plan
Join a candid CMO-CFO fireside chat to learn how to align with your CFO, influence budgets, focus on key KPIs, and shift from a narrow focus on marketing metrics to delivering real business impact.
How to lose friends and alienate the board: Are B2B marketers driving any ROI?
Discover insights from Endeavour Business Media's report on marketing, finance, and sales alignment. Learn how adopting a "commercial marketer" mindset builds board-level trust and drives measurable growth. An essential session for marketers aiming to elevate strategic impact.
Join B2B leaders from across the global Propolis community
Meet our event partners
Media Partner
Strategic Partner
Thank you to our sponsors