Busting the brand myths
Date & Time
Wednesday, July 3, 2024, 9:15 AM - 9:50 AM
Rachel Fairley Sarah Robb

In this keynote, you will learn:

  • A new recipe for brand success
  • How to reprioritise your actions and procedures to create stronger brands
  • How to engage the C-suite in brand 
  • What a strong brand today should look like – and how to enable that across your organisation

Byron Sharp did a great job 10 years ago busting some long-held myths about marketing.  It’s time we did the same on branding. Customers come first, right? Consistency is king, correct? If you’re working with assumptions like this, then this talk is one you can’t miss.

In the 90+ brand projects we’ve worked on - within agencies, as freelancers, and running brands in marketing and brand leadership roles – we’ve found out the hard way that these brand operating assumptions are not the best approach.

Following these assumptions means the C-suite don’t engage. The organisation doesn’t follow through on the brand strategy. The brand can’t show up in the best way.  Marketers and creatives get disillusioned and disengage. The brand doesn’t reach its potential. 

Let us show you another way – and give you a better recipe for brand success.

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