Full Name
Sarah Robb
Job Title
Co-author & Brand Strategist
Brand Strategy Academy
Sarah has over 20 years’ experience as a brand strategist, working across multiple industries and countries.

She began her career on the prestigious WPP Fellowship Program - developing expertise in market research at Kantar, advertising planning at JWT San Francisco, and brand strategy consulting at Landor New York and Geometry Global. She learnt her craft across a spectrum of Fortune 500 companies including PepsiCo, Diageo, BP, Pfizer, Kimberley Clark, Wilkinson-Sword, British Gas, Novartis, PG&E and Sanofi-Aventis.

Her six years at Landor, the world’s largest brand consultancy and design firm, began as a senior strategist in the New York office, with additional responsibilities running their research practice. She then transferred to London where, among other projects, she was the strategist and director on a $6m rebrand for EY (formerly Ernst & Young) – delivering a new global brand strategy and overseeing a radical design change across more than 150 countries and
200,000 employees. She won Landor’s Best Global Brand Strategy award for this work.

Sarah began working as an independent brand strategist in 2009, when she was immediately hired to write Landor’s chapter on branding in ‘The Big Book of Marketing: Lessons and Best Practices from the World’s Greatest Companies’, McGraw-Hill. She works with other agencies, but is more frequently hired directly by clients to help create, clarify or refresh their brand strategy.

Since 2013, Sarah has developed a specialism in luxury hospitality and technology brands working with Maybourne, Corinthia, Dorchester Collection and The Set, and HPE, Sage, Oracle and Forterro. Along with these global multinationals, she’s had experience supporting kick-starter backed start-ups, like eto, and charities like Ronald McDonald’s House Charities, StopAIDS and The Royal Philharmonic Society. Recent guest speaking engagements include lectures at Bournemouth University, The Marketing Academy, and the Big Wigs Live MBA series at K J Somaiya Management Institute in India.

In 2020, Sarah launched Brand Strategy Academy, an online brand strategy course, to teach brand strategy to marketers, designers and copywriters, and help brand strategists around the world improve their skills, tools, and processes. This draws from her 20 years’ experience and ongoing study of the brand strategies of the world’s most valuable brands.

She donates 10% of her course earnings to Mind, a leading mental health charity in the UK, and mentors for free on ADP list.
Sarah has an MA Distinction in Japanese Studies
Sarah Robb