Communicating the commercial value of marketing to the board
Date & Time
Wednesday, July 3, 2024, 10:25 AM - 11:00 AM
Nimmi Bhalla John Watton Joel Harrison Graham Wylie

In this keynote, you will learn:

  • How to align marketing strategies with revenue goals to demonstrate direct impact and ROI
  • How to utilise data analytics and marketing metrics to track and measure the effectiveness of marketing campaigns
  • How to translate marketing metrics into financial terms that resonate with board members
  • Why marketing needs to collaborate closely with sales, finance, and other departments to gain insights and support for marketing initiatives

Join us for an insightful panel discussion where industry experts will share invaluable insights and strategies on becoming a successful commercial marketing leader. Learn how to effectively communicate marketing's impact on revenue to the board and solidify your position as a key driver of organisational success.

Location Name
Keynote track