McKinsey says writing first drafts is now the most popular business use for generative AI. But you can’t just ask ChatGPT to write your content. With hallucinations, inconsistencies, and originality issues, you need a safe, structured approach that uses AI to amplify your human strengths – while not undermining your brand.

Overseen by B2B copywriting expert David McGuire, this practical, hands-on training will help you understand the capabilities and limits of generative AI, and where it might fit into your content strategy.

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