Full Name
David McGuire
Job Title
B2B Copywriting Trainer, Advisor, and Coach
Windhover B2B
David is B2B Marketing’s resident B2B copywriting specialist and trainer. He has built a career out of making dull things interesting, and complicated things simple – crafting written content about everything from air conditioning controllers to cybersecurity insurance.

Outside Propolis, David's a B2B copywriting and creativity advisor and coach. Formerly, he was Creative Director of the UK’s largest dedicated B2B tech writing agency, leading a team of experienced copywriters. He’s also the regular host of the UK’s national copywriting conference, and a sought after public speaker.
David McGuire