This course will teach you how to craft compelling narratives that resonate and relate to your audience to drive business results. Learn how to tap into emotions, build trust, and create a memorable brand image through modern storytelling techniques.

Effective storytelling helps trigger the part of our brain which makes ‘gut’ reactions, the limbic brain. It is an emotional decision-making tool, which predates language. It is here that we decide what we like, love and will spend money on before our logical mind splutters into action. If you start with hard facts rather than emotion, you are already set to fail.

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