Date: 2 July 2024  | Timings: 9am - 5pm  | Venue: TBC, Central London

Discover the power of B2B Storytelling

Description:

This course will teach you how to craft compelling narratives that resonate and relate to your audience to drive business results. Learn how to tap into emotions, build trust, and create a memorable brand image through modern storytelling techniques.

Effective storytelling helps trigger the part of our brain which makes ‘gut’ reactions, the limbic brain. It is an emotional decision-making tool, which predates language. It is here that we decide what we like, love and will spend money on before our logical mind splutters into action. If you start with hard facts rather than emotion, you are already set to fail.

What will you learn?

The biggest hurdle we B2B marketers often face is convincing ourselves we have a story worth telling. Yet, behind every brand, product and idea is a story. We simply need to apply the right methodology to find it, and then tell that story in a way that matters to our target audience.

• Transform your basic stories into inspiring and engaging ones.
• Develop the best story you can with the resources you have in house, or identify when you need to bring in an expert writer.
• Profile your audience to match the customer niche with the right content.
• Build a framework for your story depending on the emotional outcome you want to trigger (sense of achievement, ambition, stress, admiration).
• Write powerful headlines.
• Adapt your broadcast approach depending on different media channels.

Training Packages

Select either a Conference + Training Package or a Training Only Pass below. You can select your preferred training course on the registration form.