Turn ABM strategy into commercial impact

The Global ABM Conference is a practical Account-Based Marketing conference for B2B marketing, sales and go-to-market professionals.

As AI changes B2B marketing, buying groups become more complex and teams face greater pressure to prove commercial impact, ABM is evolving.

Spend the day learning how leading B2B organisations are building, scaling and improving account-based marketing programmes – and take practical ideas back to your team.

This isn't about collecting more theory.

You'll hear how B2B organisations are actually approaching ABM, including the strategies they're using, the challenges they've faced and what they've learned along the way.

Take away:

Practical ABM frameworks: Approaches you can adapt to your own programme.

Real-world examples: See how other organisations are putting ABM into practice.

AI use cases: Explore practical ways to apply AI across ABM strategy and execution.

Better ways to engage buying groups: Understand how to move beyond individual contacts and engage the wider buying committee.

Tools and playbooks: Take away resources you can use with your team.

Hear directly from the people building and running account-based marketing programmes.

Get honest perspectives on:

• What worked
• What didn't
• Where programmes went wrong
• How teams overcame internal challenges
• What they'd do differently
• How they're measuring commercial results

No perfect case studies. Just practical lessons you can learn from.

Whether you're responsible for ABM, demand generation, strategic accounts, pipeline, revenue or customer growth, you'll leave with practical ideas to improve how your organisation works around its most valuable accounts.

Strengthen alignment: Strengthen alignment: Bring marketing, sales and GTM teams closer together around shared accounts and objectives.

Improve account engagement: Build more relevant experiences for target accounts and buying groups.

Scale your ABM strategy: Move from isolated campaigns towards a repeatable, scalable ABM programme.

Prove business impact: Connect ABM activity to pipeline, revenue, retention and account growth.

Use AI more effectively: Understand where AI can improve your ABM strategy, data, content and execution.

Learn from peers facing the same challenges.

Meet hundreds of B2B professionals from 20+ countries, including ABM practitioners, marketers, sales leaders, revenue professionals, customer teams and commercial leaders.

Compare approaches. Share challenges. Benchmark your ABM strategy. Build relationships that continue beyond the conference.

And with ABM workshops, peer sessions and the ABM Garage, there are plenty of opportunities to go beyond the main stage and work through real challenges with your peers.

Want to go even further? Join one of our specialist training courses the day before the conference.

Choose from:

• ABM Essentials: build strong foundations for long-term success.
• Practical AI for ABM: Define, Pilot, Prove: learn how to apply AI in ways that create genuine business value.

Book a Conference + Training Pass for the complete learning experience.

Watch the 2025 highlights to see why 500+ marketing, sales and go-to-market leaders choose The Global ABM Conference each year to learn, connect and grow.