Less listening. More doing.

Roll up your sleeves; it’s time to get practical.

This year’s Global ABM Conference has a greater focus than ever on what’s working – and what’s not.

The new ABM Exchange gives you dedicated space to get hands-on with the challenges behind successful ABM. Discuss the big questions with experienced practitioners. Work through problems with your peers. Build skills you can take straight back to your organisation.

Because sometimes the most valuable part of a conference isn’t hearing what someone else has done. It’s working out what you’re going to do next.

Exclusively for ABM leaders and advanced practitioners.

Go beyond the presentations and join experienced ABM practitioners for candid, small-group conversations around the challenges facing mature ABM programmes.

Challenge thinking, compare approaches and learn how your peers are navigating the realities of building, scaling and evolving ABM.

Best for: ABM leaders and advanced practitioners.

Learn more about The ABM Workshop

Solve your toughest ABM challenges, live in real time.

Bring the problems keeping you stuck and work through them alongside people facing the same challenges.

These small-group working sessions tackle some of ABM’s biggest pain points – from measurement and attribution to internal alignment, content, personalisation and channels. There’s no presentation to sit through.

Bring your experience, compare notes with your peers and leave with practical ideas to try.

Best for: ABM managers and leaders who want to problem-solve collaboratively.

Learn more about The ABM Garage

Build practical ABM skills with expert guidance.

Turn theory into action through focused, expert-led workshops designed to develop the skills behind effective ABM.

Expect practical exercises, new approaches and tools you can continue using after the conference, with plenty of opportunity to put what you’re learning into practice during the session itself.

Best for: ABM practitioners who want to develop their capabilities and apply new skills immediately.

Learn more about The ABM Masterclass

The ABM Exchange is designed for participation.

Come with questions. Bring your own experiences. Be prepared to challenge ideas, share what’s working – and be open about what isn’t. You’ll leave with more than inspiration.

You’ll leave with conversations, ideas and actions that can make a difference to your ABM programme.