Beset by tough macroeconomic conditions, tighter budgets and rapidly changing GTM propositions, B2B marketers are in a tough spot. For those engaged in delivering Account-Based Marketing (ABM) programmes, the pressure to deliver results more quickly and predictably from their activities is rapidly increasing - and yet, the context of their business goals, priorities, and timelines may be shifting just as quickly.

Against this challenging backdrop, Greg Salmon, Chief Commercial Officer, Agent3 Group, will lead a panel discussion with leading B2B marketers looking at how ABM teams can build and execute strategic programmes which drive sustainable growth in key accounts, even in a volatile environment.

Attendees will learn:

• How to drive agile and dynamic account selection, while avoiding a ‘knee-jerk’ approach.
• How to demonstrate quick wins to the business in the very early stages of an ABM programme, when stakeholders may have time-pressure anxieties
• How to reassure stakeholders that ABM can flex and adapt to changes in internal strategy or the customer landscape