Judy found her way into account based marketing 7+ years ago and hasn’t looked back since. She believes in putting customers at the heart and still gets a thrill from achieving real commercial impact with marketing. At Autodesk, she works closely with marketing and sales to develop content designed to build trusted long-term relationships with customers and engage executives—and her work has been recognised by the Content Marketing Awards among others. Her career also includes 10 years in Silicon Valley working with venture-backed firms and surviving the dotcom crash. She is a Gemini.