On the panel, three real ABM experts ask the awkward questions and challenge conventional thinking around the future of ABM

In this lively debate, our panellists will explore: 

• What are the future roles of ABM agencies, as AI and automation tools become more and more advanced? 
• What are the future roles of ABM-ers?
• What are the new models of ABM and are they just marketing hype or real game changers?

If you want a session that challenges received wisdom and casts an eye to the future of account-based marketing, this one can't be missed!