Full Name
Mr Andrew Fitzgerald
Job Title
Vice President - Account-Based Marketing
Company
Kyndryl
Bio
Andrew is the executive responsible for the global implementation of Account Based Engagement (Account Based Marketing) at Kyndryl.
Andrew's previous experience encompasses a wide variety of technology and services marketing roles building and leading multi-discipline, high-performance teams, designing & delivering digital-first, multi-channel campaigns to IT and business audiences across industries. An experienced international executive, prior to his current role Andrew led the EMEA Marketing team supporting IBM Services Business Units, responsible for Field and Performance Marketing execution and leading the implementation of Account Based Marketing for IBM in Europe.
He was also a member of the ITSMA European Advisory Board (IT Services Marketing Association) and a trustee of the IBM UK Trust, an independent charity that seeks to advance education, research and conditions for the disadvantaged and disabled through the use of technology.
Andrew's previous experience encompasses a wide variety of technology and services marketing roles building and leading multi-discipline, high-performance teams, designing & delivering digital-first, multi-channel campaigns to IT and business audiences across industries. An experienced international executive, prior to his current role Andrew led the EMEA Marketing team supporting IBM Services Business Units, responsible for Field and Performance Marketing execution and leading the implementation of Account Based Marketing for IBM in Europe.
He was also a member of the ITSMA European Advisory Board (IT Services Marketing Association) and a trustee of the IBM UK Trust, an independent charity that seeks to advance education, research and conditions for the disadvantaged and disabled through the use of technology.
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