Please note that VIPs and Propolis members have priority access to this session. All other delegates will be able to attend on the day on a first-come first-served basis.

Struggling to implement Account-Based Marketing (ABM) due to lack of buy-in from stakeholders? Join our transformative workshop led by internationally acclaimed speaker Natalie Furness, a renowned expert in driving change across start-ups, scale-ups, and enterprises.

In this interactive session, Natalie will share her proven strategies for gaining traction and executing ABM initiatives, even when traditional buy-in seems elusive. Learn how to navigate organizational hurdles and discover innovative, discreet methods to integrate ABM into your marketing strategy.

With Natalie's insights, you'll uncover actionable techniques to champion ABM, align your team, and deliver impactful results without the need for upfront consensus. Whether you're a marketer or a change leader, this workshop equips you with the tools to succeed in challenging environments. Don’t miss this opportunity to transform resistance into results!