Joanna Moss is the Marketing Director for ABM at Salesforce UK & Ireland, where she leads strategic engagement across key accounts, focusing on increasing demand and driving customer loyalty. With over 20 years of experience in global B2B marketing, Joanna has worked at leading organisations such as ATOS, Ericsson and Siemens across Europe & Asia Pacific.

She is ITSMA certified and has a strong focus on business growth and customer-centric, data-driven marketing. Joanna collaborates with sales to create and execute strategic ABM and has won two gold awards from ITSMA and B2B Marketing for executive programs and demand generation.