ABM Essentials

Date: 2 July 2024  | Timings: 9am - 5pm 

Venue: Convene Fenchurch Street, Fenchurch Place, London EC3M 4PB

87% of marketers using account-based marketing say it delivers the highest ROI in their mix


Looking to take your marketing efforts to the next level? Account-Based Marketing (ABM) is a powerful strategy that can help organisations enhance client relationships, build their reputation, and ultimately drive growth in revenue and opportunities.

ABM Essentials does exactly what is said on the tin. It will give you a complete walk-through of all the fundamentals that you will need to get ABM embedded in your organisation’s approach to marketing & sales.

This two-day online Account-based marketing training course will provide you with a highly practical overview of how ABM works, what it looks like in practice, and how to adopt and deliver it successfully in your business.

The ABM Essentials course is one our most established courses with over 750 delegates successfully trained by ABM expert Robert Norum over the last three years.

What will you learn?

The ABM Essentials course will give you a complete understanding of ABM and how to get it up and running in your organisation. You’ll learn:

  • How to pitch ABM to your organisation, develop your strategy & messaging.
  • How to get executive buy-in and sales engagement.
  • How to segment and select accounts.
  • The six-stage ABM process for one-to-one, one-to-few and one-to-many ABM programmes.
  • How to use research & insight effectively whilst measuring your ABM programme effectively.


Who should attend?

The ABM Essentials course is ideal for anyone starting on their ABM journey and looking to implement ABM in their organisation for the first time.

It is also an extremely helpful refresher for marketing and sales professionals who have started ABM but run into challenges along the way.


Getting certified for the time you dedicate to up-skilling yourself and boosting your knowledge.

All of our courses come with a certification of attendance and can be added to your LinkedIn profile and CV.

Training Packages

Select either a Conference + Training Package or a Training Only Pass below. You can select your preferred training course on the registration form. 




What's included?

- A full day of B2B training on 2 July (worth £899)

- Training slide deck with all content covered

- Full access to the conference on 3 July

- Evening networking drinks on 3 July

- On-demand access to session recordings for three months post-event.






What's included?

- A full day of B2B training on 2 July (worth £899)

- Training slide deck with all content covered