B2B Content Marketing

Date: 2 July 2024  | Timings: 9am - 5pm  | Venue: TBC, Central London

Does your marketing strategy need a content reboot?


We’ll show you how to create and deliver an insight-driven B2B content marketing strategy that delivers on your marketing goals. Our expert-led B2B content marketing training is designed to help you create compelling content that engages, educates and converts your target audience.

Content marketing is at the heart of most successful B2B campaigns but if “you’re not changing behaviour for the good of the business in some way, you are just producing content, not content marketing,” says Joe Pulizzi, Content Marketing Institute.

We explore what it takes to produce effective content marketing and what you can do to avoid the most common challenges – cutting through the content overload, only thinking tactics and delivering to internal requests without having a joined-up strategy.

What will you learn?

In this practical interactive two-day online course, Ruth Connor, marketing director and trainer will help you explore how content marketing can help you achieve brand awareness, trust and loyalty goals.

  • How to reset your content marketing strategy.
  • How to set clearly defined, achievable content marketing goals.
  • How content marketing can support the entire customer journey and throughout your marketing funnel.
  • How to adapt content for account-based marketing.
  • To examine the activities needed to support your content marketing – from asset creation to distribution, tools and tech, and more.

Who should attend?

Ideally suited to those who are new to content marketing or current practitioners wanting to re-energise their content marketing.

Interactive and practical workshop, with actionable takeaways and the opportunity to learn from other B2B marketers facing similar challenges.


Getting certified for the time you dedicate to up-skilling yourself and boosting your knowledge!

All of our courses come with a certification of attendance and can be added to your LinkedIn profile and CV.

Training Packages

Select either a Conference + Training Package or a Training Only Pass below. You can select your preferred training course on the registration form. 




What's included?

- A full day of B2B training on 2 July (worth £899)

- Training slide deck with all content covered

- Full access to the conference on 3 July

- Evening networking drinks on 3 July

- On-demand access to session recordings for three months post-event.






What's included?

- A full day of B2B training on 2 July (worth £899)

- Training slide deck with all content covered