Explore the B2B Ignite 2025 Content Tracks
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Stay tuned for the 2025 agenda and speaker line up reveal in March!
- Watch 2024 Keynote session, 'Communicating the commercial value of marketing to the board'
- Want a taste of what's in store in 2025? Check out our 2024 Keynote session in which panelists from Virgin Media O2 Business, ADP and B2B Marketing will dive into how to align marketing strategies with revenue goals to demonstrate direct impact and ROI; how to use data analytics and marketing metrics to track and measure the effectiveness of marketing campaigns, and how to translate marketing metrics into financial terms that resonate with board members.
