As marketers, we know there’s pressure to prove the return on every single penny spent – and rightfully so! We also know that there’s a lot of events and content out there designed for you. With that in mind, we know that buying an event ticket isn’t always the care-free exercise it once was. So, if you need help convincing your boss that this event is worth attending, read on.

What's in it for the boss?

The European ABM Forum is where collaboration ignites transformation — between sales and marketing, and businesses and their customers. With 20 account-based marketing experts and leaders speaking, your boss has the chance to get their team in front of Europe's leading ABM innovators and practitioners at brands like Salesforce, Roche, NTT Data , Adobe, Demandbase and WoltersKluwer.

Our speakers will help you to:

• Discover game-changing ideas, bold strategies, and innovative technologies to drive growth. 
• Gain practical ideas and advice on how to harness AI to boost account-based marketing strategies.
• Learn how to build an ABM programme with impact - from early stage adoption to scaling existing ABM activity. 

In short, you’ll learn what best practice in account-based marketing and AI looks like in a single day-long event. Forget trawling the internet and searching for relevant reports, webinars and blogs – the European ABM Forum distils months of learning and inspiration into one single day. Is that something your boss can afford to pass up?

What if my boss still isn't convinced?

As we know, buying a ticket isn’t always straightforward! Below, we’ve listed some of the common objections you might hear, and how we’d recommend responding to them.

 

“It’s too expensive”

If you consider the number of sessions running this year (15+), the number of ABM experts (20+), and the range of content stages (4 tracks including debates, case studies and workshops), the return on investment from a €595 ticket is huge. 

 

“I could get this information elsewhere”

We don’t claim to be re-inventing the wheel, and there absolutely is some amazing free content out there (including on www.b2bmarketing.net). The problem is, how do you know it’s relevant for you right now? We didn’t just get the domain name for no reason back in 2004. We are the world’s foremost authority on B2B marketing and organisers of the renowned Global ABM Conference, and we’ve seen it all over the years. Together with our partners, SPOTONVISION, our reach and knowledge within the European ABM sector means we will bring together the very best expertise and data-driven insights all in one event, giving you the peace of mind that you’re listening to ABM-ers worth listening to. Stop wasting time trawling Google for a great report, and hear from the experts.

 

“We’re too busy”

We know! Marketers are some of the busiest people on Planet Earth, with endless to-do lists, and a say in almost every aspect of the business. With pressure to hit big targets, marketers can fall into the volume trap, thinking that more is more. Actually, we believe that marketers need to take back control, prove to the CEO what they should and shouldn’t be doing, and start being more effective with their time. The European ABM Forum helps you do that by showing you exactly what the world’s greatest ABM-ers are and aren’t doing, helping you up your game and give your boss more blessed time to work with.