Uncertainty is the new constant in B2B — from shifting markets to evolving buyer groups. But with ABM, companies don’t just react; they thrive. By focusing on the right accounts, aligning sales and marketing, and delivering measurable value, ABM gives organizations a growth engine that’s both resilient and future-proof.

At The European ABM Forum, find out how leading companies are turning complexity into clarity, and pressure into opportunity, with account-based strategies that deliver growth no matter the market conditions.

What can you expect?

• Keynotes & Panel Discussions: Expert insights and dynamic debates from ABM's biggest innovators on the latest industry trends.
• Workshops & Case Studies: Hands-on sessions based on real-life ABM campaigns that drive practical learning and collaborative problem-solving.
• Curated & Informal Networking: Connect and recharge through vibrant networking and meetings to build your connections with ABM-ers from across Europe.
  
  Engage, learn, and grow together in a day packed with inspiration and opportunity.

Who should attend?

The European ABM Forum is for B2B marketing and sales leaders looking for practical ideas and advice on how to harness the transformative power of AI to boost their account-based marketing activity to drive growth.

Whether you are at the early stages of ABM adoption or are trying to use AI to scale your existing ABM campaigns, the Forum will give you the expert, data-driven insights you need to build a successful strategy.
 

Open to B2B marketing & sales professionals including:

Companies attending include:

• Marketing Directors
• Heads of Marketing
• CMOs
• CROs
• Heads of ABM/ ABX
• Head of Sales
• ABM Managers/ Leaders
• Marketing Managers
• Sales Managers
• Product Marketing Managers
• Social Media Marketing Managers