The B2B growth playbook has changed. Is your strategy keeping up?

Buyers are harder to reach, buying groups are more complex and AI is reshaping how organisations engage customers. At The European ABM Forum 2027, discover how leading B2B teams are using account-based marketing and sales to win, grow and retain the accounts that matter most.

Real customer stories. Practical insights. Ideas you can put to work immediately.

What will you take away?

• Build a deeper understanding of your buyers: understand today's B2B buyers and buying groups – who influences decisions, what matters to them and how to create engagement that resonates.
• Put AI to work: move beyond the hype. Discover practical ways to use AI across your ABM and go-to-market strategy to work smarter, uncover opportunities and create more relevant customer experiences.
• Align marketing and sales around growth: break down silos and bring marketing and sales together around shared accounts, priorities and commercial goals.
• Prove commercial impact: connect your ABM activity to the outcomes your business cares about – and demonstrate marketing's contribution to pipeline, revenue and growth.
• Win, grow and retain strategic accounts: take account-based thinking beyond acquisition. Discover how leading teams are using ABM to win new business, expand existing relationships and retain their most valuable customers.

Learn from what's really working

The European ABM Forum isn't about perfect playbooks or theory presented as reality.

Hear directly from B2B marketing, sales and go-to-market leaders about what they're doing, what they've learned and what they'd do differently.

Expect real customer stories, honest lessons from the field and practical ideas you can take back to your team and apply to your own ABM strategy.

Don't just take our word for it: