The European ABM Forum - 11 March 2027, Amsterdam

Because ABM is no longer a niche tactic. It's how the best GTM teams in Europe win, retain, and grow their most important accounts — and this is where they come to compare notes.

Real customer stories. Practical insights. Ideas you can put to work immediately.

200+ ABM and GTM leaders. 36+ expert speakers. One day in Amsterdam.

What will you take away?

A sharper understanding of the modern B2B buyer

Buying groups are larger, buying cycles are longer, and the old playbooks are losing their edge. At The European ABM Forum 2027, you will get under the skin of today's B2B buyers: who influences decisions, what actually moves them, and how to build engagement that cuts through at every stage of the journey. Leave with a clearer model of your buyers and a sharper strategy for reaching them.

AI that works in practice, not just in theory

Every conference talks about AI. The European ABM Forum shows you how ABM practitioners are actually using it. Move beyond the hype and discover how leading teams are applying AI across account selection, content personalisation, intent signal analysis, and pipeline acceleration — without losing the human judgement that makes ABM work. Leave with specific tools, workflows, and use cases you can test with your own team.

Marketing and sales working from the same playbook

Misalignment between marketing and sales is still the single biggest drag on ABM performance. The 2027 programme goes deep on what real alignment looks like: shared account prioritisation, joint pipeline ownership, and commercial goals that both teams are genuinely accountable for. Leave with a framework for breaking down silos and a language your sales counterparts will actually respond to.

The commercial case for ABM, built from real evidence

Proving ABM's impact on revenue is still one of the hardest challenges in the room. You will hear directly from practitioners who have cracked measurement: how they connect ABM activity to pipeline, revenue, and retention metrics that leadership cares about. Leave with a measurement model you can adapt, and the evidence you need to make the case for your next ABM investment.

Strategies to win, grow, and retain your most valuable accounts

The best ABM programmes do not stop at acquisition. At The European ABM Forum 2027, you will hear how leading teams are using account-based thinking across the full customer lifecycle — from winning new logos to expanding existing relationships and protecting revenue from churn. Leave with plays for every stage: new business, upsell, cross-sell, and retention.

A peer network that outlasts the day

The conversations in the corridors are as valuable as the sessions on stage. The European ABM Forum brings together 300+ senior ABM and GTM practitioners from across Europe — people facing the same challenges, the same budget pressures, and the same internal battles you are. Leave with a network of peers you can call on when the next hard decision comes around.

Who should attend?

ABM Programme Leaders

You're running an established programme and need to know what's working for peers at your scale. The practitioner tracks are built for you.

GTM and Demand Generation Leaders

ABM is converging with your world. The 2027 theme — the AI-powered, buyer-led era — is directly relevant to how you build pipeline.

Marketing Leaders and CMOs

The strategic case for ABM is still being made in many organisations. The keynotes and CEO-level speakers give you the language and evidence to make it internally.

Save up to €150 on your pass
With our Early Bird rate, only until 18 December

The 2027 speaker line-up and agenda will be announced in the coming months. If you've attended before, you know the quality. If you haven't, the 2026 recordings are available to watch now.

Early-bird passes are available now and won't last until the programme is announced.

Don't just take our word for it: