Full Name
Anna Pfeifhofer
Job Title
ABM PMO Lead
Company
HPE
Bio
Anna is working as ABM Lead and is part of the Global ABM Program Office.
With almost 10 years of ABM experience, Anna builds scalable, data-driven account strategies and combines strategic planning and stakeholder management with rigorous, analytics‑led execution. Her core competencies include ABM program design, journey and campaign management, data‑driven account selection, cross‑functional enablement, and ROI measurement. She is certified in leading ABM frameworks and has completed specialized training including AI in ABM.
Previously she covered EMEA-wide ABM initiatives and field marketing programs at HPE Aruba Networking and Silver Peak, running multi-language, end-to-end ABM campaigns, including sales enablement and account selection.
Anna combines a strategic mindset with a passion for innovation in customer engagement - helping global organizations connect meaningfully with their most valuable client to deepen strategic customer relationships and to drive revenue.
With almost 10 years of ABM experience, Anna builds scalable, data-driven account strategies and combines strategic planning and stakeholder management with rigorous, analytics‑led execution. Her core competencies include ABM program design, journey and campaign management, data‑driven account selection, cross‑functional enablement, and ROI measurement. She is certified in leading ABM frameworks and has completed specialized training including AI in ABM.
Previously she covered EMEA-wide ABM initiatives and field marketing programs at HPE Aruba Networking and Silver Peak, running multi-language, end-to-end ABM campaigns, including sales enablement and account selection.
Anna combines a strategic mindset with a passion for innovation in customer engagement - helping global organizations connect meaningfully with their most valuable client to deepen strategic customer relationships and to drive revenue.
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